Most Shopping Malls have thousands of different customers/Audience at their Mall every day. Some are regulars, and others only visit you once. Knowing who your customers are, how often they visit, what they want to buy, experience etc. have tremendous value for a mall. When you also can use this information in your communication and marketing, you get a huge advantage on your competitors.
In this document you will find information on how to communicate, recruit, personalize information and get loyal customers.