Press releases

Year-end report October - December 2016


Fourth quarter

  • Net sales amounted to SEK 32,0 (24,9) million
  • EBITDA amounted to SEK 0,9 (-6,7) million
  • Operating profit amounted to SEK -4,2 (-12,1) million
  • Profit before tax amounted to SEK -6,3 (-14,6) million
  • Earnings per share before dilution amounted to SEK -0,15 (-0,90)
  • New cooperation agreement signed with partners for expansion into the US and Canada

Full year

  • Net sales amounted to SEK 101,9 (58,1) million
  • EBITDA amounted to SEK -9,5 (-22,0) million
  • Operating profit amounted to SEK -30,0 (-37,7) million
  • Profit before tax amounted to SEK -35,5 (-41,5) million
  • Earnings per share before dilution amounted to SEK -1,14 (-2,82)
  • Convertible loan of SEK 18,2 million net added SEK 8,5 million
  • Offer to minority shareholders in ViaNett to sell their holdings

CEO statement
Our strongest quarter 
- and 2017 has started better than planned

After a few years of change and restructuring, there is now an underlying strength in the TargetEveryOnes business. It is visible through the increased growth in both the traditional SMS business and in the modern 1 to 1 marketing.

There is no doubt that there is a large demand for the services that we offer in digital marketing, and in the last quarter the needs increased even further. Order books were filling up, and the use of our services has been greater than ever.

During the quarter, we signed contracts with important customers such as Biltema, Hamar Media and Rebook. And the new year has continued at the same pace, where we signed agreements with, among others, Carat Norway, Franzefoss and

As newly appointed CEO, I can proudly state that even before we reached mid of February, the budgeted target for the month is reached. The growth is a result of both several years of hard work and an impressively exposure via the Telenor Contracts signed during Q3. With the help of Telenor as a door opener, we have been able to visit several major customers for introductions and making offers.

We have also developed our partner business and during the quarter signed a very interesting cooperation agreement for expansion in the US and Canada. Our traditional SMS business, conducted under the trade names ViaNett and Sendega, have enjoyed steady growth and exceeded our expectations in Q4. We see that the growth will continue as it has during the last ten years. For the full year 2016, growth was 41% compared with 2015 and ViaNett acquired shares in the market from our competitors in eleven of the twelve months.

Savings package
The cost-cutting measures and adaptation of the businessthat we announced in 2016, is now completed in its entirety.

The changes were initially not a management focus as the company group consists of several acquired businesses.

We are now much better suited to our customers' wishes and needs.

With net sales of SEK 32 million in Q4 2016, we have achieved a higher turnover than any other quarter. As a result of the increased revenues, we have also a positive EBITDA of SEK 1 million - in line with our press release a few weeks ago.

We also announced a forecast for the full year 2017 where we expect a EBITDA of SEK 15 million.

As mentioned above, the beginning of the year has started better than we expected. Six weeks into the new year it is still too early to make an upward revision of full year, and we are thus sticking to the announced forecast. An improved cash flow gives us greater flexibility and we are now working intensively to find solutions that will reduce our interest costs.

Change of CEO
I was asked to step in as CEO last fall. For many of you I am surely a familiar face since I am the founder of TargetEveryOne AS and nowadays also one of the largest shareholders. During the last years, I have had the role as CTO and visionary leader. I have worked very closely with the two previous CEOs and also served as a board member for a period.

With the changes that has been implemented over the last few years, I now see a completely new company. There are great opportunities for expansion and a market that is waiting for our products.

This is my vision, and my goal is growth. Profitable growth.

Good times are coming and I hope you wish to participate as shareholder.

Upcoming report
Interim Report January - March 2017   5 May 2017
Annual General Meeting 2017   16 June 2017
Interim Report January - June 2017   23 August 2017

For full report see attached document.

February 2017

Fredric Forsman, Chairman of the Board
Christoffer Andersson, Board Member
Peter Håkansson, Board Member
Torkel Johannessen, Board Member
Anders Persson, Board Member

For further information contact:
Bjørn Forslund, CEO, +47 484-83-838,
Jan Benjaminson, CFO, +46 70-666-93-88,

Certified Adviser:
Mangold Fondkommission AB (556585-1267)
Box 55 691
102 15 Stockholm
Phone: +46 8 503 015 50

About TargetEveryone
TargetEveryOne helps companies at a strategic level to establish an effective digital 1 to 1 marketing in a cost-effective manner. The entire service is offered as a cloud service, where activation of customers occurs instantaneously and no installation required on the client side. TargetEveryOne has over 2,000 customers in more than 100 countries and strong growth as marketing expenses are being transferred from traditional media to digital media. Customers include Nespresso, Norwegian, Vita, Circle K and Biltema.