Press releases

TargetEveryone appoints Torkel Johannessen as new Chief Executive Officer


The board of directors has reached an agreement with Torkel Johannessen to become the new CEO of TargetEveryone. Johannessen has been a board member of TargetEveryone since 2016 and will enter his new position starting October 1st this year. Johannessen comes from the role as Head of Sales and Omnichannel at VITA, the largest Cosmetics retailer in Norway. Johannessen has more than 15 years of experience within the digital space from the US, the UK and the Nordic region. He has previously worked for companies such as, Yahoo! and Egmont. Johannessen´s position as a board member will be replaced as soon as possible. Björn Forslund will remain a key member of the management group focusing on business- and product development.

“We are pleased to present Torkel Johannessen as new CEO for TargetEveryone AB” says TargetEveryone’s Chairman Fredric Forsman. “Torkel’ s extensive international expertise from the MARTECH space, coupled with the ability to grow businesses from early-phase to a considerable size, gives us an important reinforcement of the management function. I am convinced that he will successfully take TargetEveryone into its next phase of expanding globally”.

Björn Forslund says, “Torkel´s knowledge and support as our board member during the last years have been highly appreciated, and I believe he is the perfect candidate for the position. Now I can focus much more on business development in TargetEveryone, which has always been my great passion”. 

“I am extremely excited about joining TargetEveryone as their new CEO” says Torkel Johannessen. “My entire career has been spent at the junction between marketing and technology development, with deep industry experience from media and retail sectors. TargetEveryone is a pioneer within the rapidly growing Marketing Technology area, which is currently transforming the vast majority of consumer-facing businesses worldwide. I am very much looking forward to joining such a talented and committed group of professionals, and I’m honored to be a part of a leadership team that carries such a sharp focus and commitment for delivering on the high expectations of its clients.”

Torkel is a resident of Oslo, Norway, 41 years old and father of four. He holds a Master’s degree in International Business from Macquarie University and a Bachelor’s degree in International Marketing from BI.

For further information contact: 
Vegard Brattum 
+47 977 00 338

Certified Adviser: 
Mangold Fondkommission AB (556585-1267) 
Box 55 691 102 15 Stockholm 
Telefon: +46 8 503 015 50

TargetEveryone AB (publ) is obligated to publish this information under the EU Market Abuse Regulation. The information was provided by the above contact person's auspices, for publication on August 17, 2018 at 07.30 a.m. CET.

About TargetEveryone

TargetEveryone helps companies at a strategic level to establish an effective digital 1 to 1 marketing in a cost-effective manner. The entire service is offered as a cloud service, where activation of customers occurs instantaneously, and no installation required on the client side. TargetEveryone has over 3,000 customers in more than 150 countries and strong growth as marketing expenses are being transferred from traditional media to digital media. Customers include Nespresso, Coop, Vita, Match, Boys of Europe, Jean Paul, Cirkel K and Red Cross.