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CEO update - My first 100 days
SpectrumOne will become the best Martech company in Europe! This is our goal, vision, and driving force. Every day! By analyzing the various players that exist, their strengths and offerings, we have found our place in data analysis and communication where we deliver a value.
It has been about 100 days since I took over as CEO. Hundred days filled with many decisions, countless customer and partner meetings and a whole new insight into the market we operate in.
Since in the 1990s it has been the overall priority of each company to accumulate and collect as much data as possible, which is now rather to have CONTROL of RIGHT data, i.e. data about the customer. We can help companies with this in a uniquely simple and efficient way.
Our platform consists mainly of three verticals, these are data management, analysis & visualization and communication. In order to become the best Martech company in Europe, we must be able to offer something that creates added value. We will, in order to do so, become partners with the best companies in the industry. We have good dialogues with those companies and receive positive feedback on our strategy and action plan going forward. They want to be part of our journey! This means that we will make ourselves the hottest player in the market by broadening our offering and becoming a one-stop-shop for Martech services. We do this partly with commercial partners we associate with, but we will also co-operate with the education system that provides us with relevant resources to deliver world-class services to our customers.
The solutions provided by the suppliers in the market are either large American companies providing software for data analysis which are time-consuming to implement and expensive or IT-consultants developing tailor-made costly products. In addition, Nordic market leaders within business and market data are experiencing a decrease in their volumes due to uncertainty about GDPR. It is clear that the market's biggest players have not found their identity of the future Martech market. By bringing in user-friendly high-end technology software enabling the customers to analyze their own data as well external data, I am sure we will be successful in the market. Significantly disrupting the market by combining an easy access to data and at the same time reducing the need for consultants will eventually take us to a leading position.
Shortly we will close new strategic partners and customers, operate in new co-operations, and grow substantially organically and by acquisitions. Important steps into becoming best Martech company in Europe.
On Monday 25/11 I will present our success so far at Stora Aktiedagen at Sheraton in Stockholm. Welcome to meet us there hear more about our story!
For further information contact:
+46 70 225 18 77
Mangold Fondkommission AB (556585-1267)
Box 55 691 102 15 Stockholm
Telefon: +46 8 503 015 50
TargetEveryone is a MARTECH company, enabling our clients to streamline their 1-1 digital marketing, content and experiences within one SaaS online platform. Our unique solution makes marketeers able to easily target exactly the customers they want, and communicate with them in the channels they prefer, to maximize ROI. Our clients can easily segment their customers based on CRM data, market data and transactional data. Further, they can use a campaign editor to quickly build campaigns, and distribute these through our multichannel distribution system either by Email, SMS or SMS landing pages. TargetEveryone´s headquarter is in Oslo, with branch offices in Sweden, Holland and USA. TargetEveryone is listed on Nasdaq First North Growth Market in Stockholm and Merkur Market in Oslo.